Helping to asses marketing performance

 

Return on Marketing Investment or simply ROMI has been, and continues to be one of the more difficult areas to measure for companies. Historically it was difficult to get access to enough marketing data and the ability to process this marketing data was limited. Fast forward to today and one issue most companies find is that they have too much data, but the ability to process and effectively use this data still remains an issue.

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At Amitus we understand the rural media landscape and will help you assess your marketing program to see what your ROMI is. We can benchmark against industry and category standards to compare performance and provide recommendations to further improve your ROMI.