ABOUT US
Amitus was founded in 2020 by its Managing Director Craig Lyons, who previously worked in strategic roles in multinational FMCG and Animal Health companies, most recently Bayer Animal Health until its takeover by Elanco Animal Health.
Craig has developed strategy for some of Australia's most loved and trusted household brands including MILO, Mortein, NIVEA, and Elastoplast. Whilst in the agricultural space he has worked on brands such as Virbamec Oral, Flukamec, Ovastim, AVENGE + FLY, VIPER, PIRANHA, and Tri-Solfen.
Craig decided to establish an agricultural strategic service company to assist animal health and agricultural input companies become closer to their consumers (farmers) and customers (rural resellers), in order to maximise their sales and marketing efforts and expenditure.
How Amitus adds value to your business
Amitus partners with progressive animal health and agricultural companies to tackle their most important challenges and take advantage of their greatest opportunities.
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At Amitus we believe that organisations must blend their human capital with best in class digital systems to position for success.
The team at Amitus is passionate about solving complex problems and helping their clients achieve outstanding results.